A Music video can only be successful if it achieves its aims and entertains is target market and hopefully anyone who views it. This Music video had a hard task because it had a very broad target market. This song was released in England and to be his debut single in America. The music video is set in picturesque locations in America which leaves the American viewing population comfortable with the location. The video includes cut aways which make up a story of a little boy which could be representing Tinie Tempah but that is left open to imagination of the audition adding entertainment.
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